Other Centered

Welcome to my Other Centered blog where human behaviors are observed, researched, summarized and often editorialized with a sniff and some bite.

In this premiere post, I will be visiting the Apple Macbooks and how they inform and are informed by consumer behaviors. I will research how this synergistic exchange of information benefits and drives how both the consumer and Apple performs, specific to three main offerings: Macbook Pro 16″, Macbook Pro 14″, and the Macbook Air.

Finding the right fit for consumers of Apple is a modern day story of Goldie Locks and the Three Bears, except in this case, Apple is following Goldilocks around, studying her and her friends and family, her habits, so that Goldi will feel the need to enter that den, find what’s just right and have it prove to be true long after she returns home and is welcomed in all the langauges of the forest.

I chose this tech behemoth because while our household uses their products and enjoys the seamlessness that can offer, the tech industry in general is a hot bed of ethical issues and also a necessary evil.

I am curious to discover how and why consumers decide to purchase Apple laptops over pc’s (like Dell and Hewlett Packard). While on the surface, the data that tells the story might sound dry, taking a closer look at the psychological machinations of consumer behavior may for some, result in startling existential epiphanies about what consumerism really says about ourselves and how the companies who sell us what we “need”…are listening.